The folks over at Mind Castle decided to create a booklet & DVD to send out to their clients. However, they also decided to record the making of this booklet & DVD. I have to say, I’m not in love with the finished product (booklet) but the timelaspse of it’s making is really impressive.
Their control of aperture & focus during the timelapse was equally as impressive – using it to shift the users attention to the shots focal point.
Most impressive however was their ability to capture not only the production process but their thought process too. Shifting forward and backward through the design process clearly highlighted how much thought goes into a product like this. It’s a challenge all designers face when presenting work to clients.
Music: Feist – Mushaboom [MP3]
[dewplayer:http://www.thinkvein.com/wp-content/uploads/2010/01/02-Mushaboom.mp3]
Although not a huge fan of Feist, I think the song selection is excellent here. The light hearted rythm of the song is well suited to the playfulness of the clip. It somehow reminds me of the intro to Bosco when I was a child. If you don’t know wo Bosco is, check out the cliip below.
Printed Booklet
Source: Blog post on Mind Castle