Parisian Love: Google Commercial @ Superbowl

Feb 8, ’10 9:24 PM
Author Categories Animation
http://www.youtube.com/watch?v=nnsSUqgkDwU

In Google’s first ever search advertisement – this was recently shown during the Superbowl. Initially I thought the advert didn’t go far enough to capture all of what Google Search can do, but upon reflection that’s an almost impossible task. I think they’ve managed to capture something simple and beautiful – something that can’t be digitized or contextualized – Love.

  • Camille

    This was so good it made me cry.

  • http://www.thinkvein.com Mark Regan

    It grew on me big time. Initially I thought it was a bit cheezy but when I took a step back, I started to appreciate it a bit more. After all, Google is a company founded on data, digitization and metrics etc.. Yet they use love as a medium to explain Google and to give it context. I would argue, love it the one thing you can’t digitize. We often try to rationalise why we’re in love but the truth is that our conscious thinking is playing catch up with our subconscious. We fall in love a long time before our conscious ever realises it. It’s not something that a computer can break down and understand. But the actions shown in the add highlighted the contrast between them both.